College Prep Coach was founded seven years ago by John Riddell. After spending the previous three years working as a Guidance Counselor on campus, he started College Prep Coach to be able to focus solely on helping students not just get into college, but to help find the ‘best fit’ colleges for them, and to speak openly with families about what they could, and could not, afford, a conversation which was out of place while a Counselor on campus. Holding an MBA with an emphasis in corporate finance and having spent three years working for GE Capital structuring on- and off-balance sheet debt products, John thoroughly understands the concepts of time value of money and debt. Starting College Prep Coach was the perfect way to bring his education, experience, career path, and love of coaching youth soccer into sync.
Colleges are businesses, period, and once you see it this way, you will not only completely understand our models, but most of what you will encounter in the college admissions process will also make much more sense (not total sense…, just more sense). For example, IBM’s culture is vastly different from Cisco Systems, and in such, they seek similar, but quite different employees when hiring. If smart, the job applicant, or in this case the student, is aware of this as well. Applying to college, and being accepted by the college, is the exact same process.
Give your student and family options – schools, merit-based scholarships, and financial aid packages. Although it may seem like light years away, we see the day after your college graduation as the most important day in our working relationship. Through our combined efforts leading to a great choice of schools, maximizing scholarship funds, minimizing debt, and getting your student to follow a path (major/minor) in which they are both interested and curious, then the day after graduation will be a great day. They will have found something they truly want to pursue, will have secured a job in that field, and they’ll be off and running.